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Anheuser-Busch lands naming rights for Texas Motor Speedway’s new, exclusive Restart Bar

by Mike Haag | Posted on Friday, April 6th, 2018

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

FORT WORTH, Texas – Texas Motor Speedway officials have announced that Anheuser-Busch has signed a multi-year partnership with the track for the naming rights of the Restart Bar, the venue’s latest fan amenity that is making its debut this weekend at the O’Reilly Auto Parts 500 NASCAR doubleheader.

Texas Motor Speedway President Eddie Gossage and Doug Mraw of Anheuser-Busch cut the ribbon during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

The official announcement was made on Friday morning during a special media sneak preview of the Busch Restart Bar featuring 2014 Monster Energy NASCAR Cup Series champion Kevin Harvick, driver of the No. 4 Busch Beer Ford for Stewart-Haas Racing; Texas Motor Speedway President Eddie Gossage and Anheuser-Busch Senior Manager of Experiential Marketing Doug Mraw.

“It’s great to be here to see this and it’s a pretty good view up here,” Kevin Harvick said.  The best thing about it is that it is already sold out for Sunday.  We are really excited to see on a yearly basis what Busch continues to put into our sport with the pole award that you saw a few weeks ago and now with the Busch Restart Bar.”

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

The Busch Restart Bar is located approximately 26 rows above the Restart Zone at the start of the dogleg section on the frontstretch of Texas Motor Speedway’s 1.5-mile oval.  It features a spectacular view for the fans when the field of stock cars pick up speed when the green flag waves.

The Busch Restart Bar will feature outdoor seating at half-round tables, barstools and fixed seats as well as at bars backed by high-definition television monitors. There will be room to socialize and areas for games and other activities all while enjoying a suite-like experience.  Guests also will have access to a climate-controlled indoor area to share conversation, enjoy food and beverage service, and follow the race action on high-definition televisions located throughout the area.

Texas Motor Speedway President Eddie Gossage speaks with the media during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

“The Restart Bar addresses a number of things as people attending sporting events have changed their needs and demands through the years this was one of the things that we were not allowed to offer and now we can,” Texas Motor Speedway Eddie Gossage said.  “We know that fans sometimes want a break from all of the noise so here inside they can carry on their conversations and with the TV monitors they won’t miss any of the race.”

TMS officials said that admission to the Busch Restart Bar will include access to an all-inclusive food and beverage menu offering, a premium chair-back seat that sits above the Busch Restart Bar with every other row being removed to provide more spacious seating. There also will be room for in-seat, waiter service.

Kevin Harvick, driver of the #4 Busch Light Ford, is interviewed during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

“After returning to NASCAR in 2016, we have continued to evolve our presence around the sport and make investments in the racing platform,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch. “NASCAR is a passion point for Busch drinkers, and we’re always looking for new ways to engage fans with unique experiences at track. Our new Busch Restart Bar at Texas Motor Speedway will do just that, allowing fans to enjoy even more crisp, cold Busch beer on race day.”  

The Busch Restart Bar officials debuts to the public on Saturday for the NASCAR Xfinity Series My Bariatric Solutions 300, followed by the Monster Energy NASCAR Cup Series O’Reilly Auto Parts 500 on Sunday. Admission to the Busch Restart Bar is $150 for the My Bariatric Solutions 300 and $200 for the O’Reilly Auto Parts 500. The Busch Restart Bar is sold out for Sunday’s race.

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

The Busch Restart Bar also will be open for the Rattlesnake 400 NASCAR Camping World Truck Series race Friday, June 8; DXC Technology 600 Verizon IndyCar Series race Saturday, June 9; JAG Metals 350 Camping World Truck Series race Friday, Nov. 2; O’Reilly Auto Parts 300 Xfinity Series race Saturday, Nov. 3, and AAA Texas 500 Monster Energy NASCAR Cup Series race Sunday, Nov. 4.

Anheuser-Busch, a long-time NASCAR partner and sponsor that currently is aligned with Harvick, will receive significant Busch branding in addition to featuring its beer brands. Busch will enjoy signage throughout the Restart Bar and on the concourse level as well as a prominent presence in the FanZone. The track wall below the bar will incorporate the Busch brand and be known as the Busch Restart Zone.

Fans wanting to purchase tickets for the Busch Restart Bar, please visit www.texasmotorspeedway.com or call the speedway ticket office at 817-215-8500.

Texas Motor Speedway President Eddie Gossage and Doug Mraw of Anheuser-Busch cut the ribbon during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

Big Hoss TV is seen during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

A general view during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

Doug Mraw of Anheuser-Busch, Texas Motor Speedway President Eddie Gossage, and Kevin Harvick, driver of the #4 Busch Light Ford, speak during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

A detail of a print featuring Kevin Harvick, driver of the #4 Busch Light Ford, during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

Kevin Harvick, driver of the #4 Busch Light Ford, autographs the wall during the Busch Restart Bar unveiling at Texas Motor Speedway on April 6, 2018 in Fort Worth, Texas. (Photo by Sean Gardner/Getty Images)

 

About the Author

Mike Haag has covered motorsports in San Antonio and South Texas for more than 30 years. In addition to working for the San Antonio Express-News for nearly 28 years, Mike also has co-hosted TrackSmack with Dawn Murphy for 15 race seasons. In addition to being a writer, Mike also teaches English at Floresville High School.

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