{"id":14158,"date":"2017-11-19T15:10:20","date_gmt":"2017-11-19T21:10:20","guid":{"rendered":"http:\/\/racedaysa.com\/?p=14158"},"modified":"2017-11-19T15:10:20","modified_gmt":"2017-11-19T21:10:20","slug":"goodyear-and-nascar-extend-historic-partnership","status":"publish","type":"post","link":"https:\/\/racedaysa.com\/index.php\/2017\/11\/19\/goodyear-and-nascar-extend-historic-partnership\/","title":{"rendered":"Goodyear and NASCAR extend historic partnership"},"content":{"rendered":"
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NASCAR President Brent Dewar and Goodyear President and CEO Rich Kramer pose with current and former drivers after a press conference announcing the renewal of the partnership between NASCAR and Goodyear at Homestead-Miami Speedway on November 18, 2017 in Homestead, Florida. (Photo by Jared C. Tilton\/Getty Images)<\/p><\/div>\n

 <\/p>\n

Courtesy of NASCAR<\/strong><\/p>\n

DAYTONA BEACH, Fla. \u2013 NASCAR<\/strong> and The Goodyear Tire & Rubber Company<\/strong> today announced a renewed sponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR\u2019s<\/a> top three national series.<\/p>\n

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(L-R) NASCAR President Brent Dewar, Goodyear President and CEO Rich Kramer, NASCAR Hall of Famer Bill Elliott and 2014 NXS Champion Chase Elliott attend a press conference announcing the renewal of the partnership between NASCAR and Goodyear at Homestead-Miami Speedway on November 18, 2017 in Homestead, Florida. (Photo by Jared C. Tilton\/Getty Images)<\/p><\/div>\n

The newly signed agreement continues Goodyear\u2019s designation as the \u201cOfficial Tire of NASCAR\u201d and extends an uninterrupted relationship that started in 1954. Goodyear and NASCAR\u2019s six decades of partnership is one of the longest-running sponsor programs in any sport. In addition, Goodyear has been the exclusive tire supplier for the sanctioning body\u2019s top three series since 1997.<\/p>\n

\u201cWe proudly join Goodyear in celebrating our renewed and longstanding partnership,\u201d said Brent Dewar, NASCAR president. \u201cFor more than half a century, NASCAR and our teams have trusted Goodyear tires. Our partners\u2019 commitment to innovation and excellence plays a key role in our unyielding pursuit to deliver the best racing product in the world.\u201d<\/p>\n

From the introduction of the radial tire to NASCAR in 1989 to multi-zone tread design in 2013, Goodyear and NASCAR have consistently innovated to deliver compelling racing. NASCAR has served as a proving ground for Goodyear, preparing and supplying tires that meet the most grueling and demanding conditions. The technology that goes into a tire to withstand and perform in those conditions helps inform and differentiate Goodyear\u2019s consumer tires.  <\/p>\n

\u201cWe are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that NASCAR drivers will be crossing the finish line on Goodyear tires in the years ahead,\u201d said Rich Kramer, chairman, CEO and president of Goodyear. \u201cWith this new agreement in place, we celebrate our enduring relationship with NASCAR and the continuing value of NASCAR to the Goodyear brand”<\/p>\n

Each tire Goodyear produces for NASCAR\u2019s top three national series are custom-built by the hands of passionate Goodyear associates in Akron, Ohio \u2013 Goodyear\u2019s global headquarters \u2013 and donned with the name of the employee who helped produce it.  <\/p>\n

The depth of the relationship has been built on competition, shared passion and brand growth for the two organizations. Goodyear\u2019s industry-leading brand has been amplified through the duration of the relationship generating awareness for the tiremaker with NASCAR\u2019s passionate fan base. According to a Turnkey Sports & Entertainment sponsor loyalty survey conducted for SportsBusiness Journal\/Daily in 2016, Goodyear has been the most recognized sponsor in NASCAR for the past five consecutive years.<\/p>\n

Goodyear and NASCAR announcement –<\/strong> <\/p>\nhttp:\/\/racedaysa.com\/wp-content\/uploads\/2017\/11\/HMS_Partnership_Announcement_111817.mp3<\/a><\/audio>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Courtesy of NASCAR DAYTONA BEACH, Fla. \u2013 NASCAR and The Goodyear Tire & Rubber Company today announced a renewed sponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR\u2019s top three national series. The newly signed agreement continues Goodyear\u2019s designation as the \u201cOfficial Tire of NASCAR\u201d and extends an uninterrupted relationship that started […]<\/p>\n","protected":false},"author":1,"featured_media":14160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11],"tags":[530,16],"class_list":["post-14158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nascar","tag-goodyear","tag-nascar"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/racedaysa.com\/wp-content\/uploads\/2017\/11\/HMS_Announcement_111817.jpg?fit=7360%2C4912&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hzTZ-3Gm","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/14158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/comments?post=14158"}],"version-history":[{"count":2,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/14158\/revisions"}],"predecessor-version":[{"id":14163,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/14158\/revisions\/14163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media\/14160"}],"wp:attachment":[{"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media?parent=14158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/categories?post=14158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/tags?post=14158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}