{"id":2143,"date":"2016-04-12T18:15:27","date_gmt":"2016-04-12T23:15:27","guid":{"rendered":"http:\/\/racedaysa.com\/?p=2143"},"modified":"2016-04-12T18:22:06","modified_gmt":"2016-04-12T23:22:06","slug":"millercoors-indycar-announce-multiyear-partnership-agreement","status":"publish","type":"post","link":"http:\/\/racedaysa.com\/index.php\/2016\/04\/12\/millercoors-indycar-announce-multiyear-partnership-agreement\/","title":{"rendered":"MillerCoors, INDYCAR announce multiyear partnership agreement"},"content":{"rendered":"

INDIANAPOLIS –\u00a0A longtime partner and sponsor in Indy car racing, MillerCoors<\/strong> has reached a multiyear partnership agreement with INDYCAR<\/strong> that will see the second-largest brewer in the United States become the official beer and cider of INDYCAR and activate its status in many Verizon IndyCar Series<\/a> race markets.<\/p>\n

\"INDYCAR_FOR_LIGHT_BG\"<\/p>\n

“We’re delighted to welcome MillerCoors back to INDYCAR and excited to add another commercial partner to the Verizon IndyCar Series,” said Mark Miles, CEO of Hulman & Co., the parent of INDYCAR and Indianapolis Motor Speedway. “The key to this partnership is MillerCoors’ plans to activate in many of our race markets, which we’re confident is an essential component in furthering the momentum of the Verizon IndyCar Series this season.”<\/p>\n

Coors Light will serve as the lead brand of the INDYCAR partnership, but other MillerCoors products will be integrated into the program.<\/p>\n

MillerCoors brands have enjoyed iconic status in Indy car racing dating to the 1970s when Miller Brewing Company began a team sponsorship role that lasted nearly three decades. Drivers the caliber of Al Unser, Danny Sullivan and Bobby Rahal all raced with sponsorship from Miller brands, including Sullivan’s improbable “spin and win” performance in the 1985 Indianapolis 500 Mile Race that remains today as one of the favorites in Indy 500 lore.<\/p>\n

Sullivan (1988) and Rahal (1992) each drove to an Indy car season championship carrying the colors of Miller brands. Miller was also a longtime race title sponsor of the annual Indy car race at The Milwaukee Mile.<\/p>\n

The Coors brands debuted in Indy car racing with another legend, Al Unser Jr., whose first season of competition in 1983 came with Coors Light sponsorship. Unser Jr. won the first of his two Indianapolis 500s in 1992 with sponsorship from Molson, another MillerCoors brand. Other Indy car drivers who have raced Indy cars with sponsorship from Coors brands include Pancho Carter, Robby Gordon, Buddy Lazier and reigning Verizon IndyCar Series champion Scott Dixon.<\/p>\n

The MillerCoors relationship with Hulman & Co. began with Indianapolis Motor Speedway and the Indianapolis 500 under the Miller Lite brand. MillerCoors is the official beer sponsor of IMS, and will present the May 27 Miller Lite Carb Day and the Coors Light Snake Pit concert on race day.<\/p>\n

Today’s announcement furthers an already strong relationship with the Verizon IndyCar Series. In February, MillerCoors announced that Coors Light would be the official beer of the Grand Prix of Boston Powered by LogMeIn this September. The brewer also will be an associate sponsor with Penske Racing on Juan Pablo Montoya’s car for the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil, through its Henry’s Hard Soda brand.<\/p>\n

“Becoming the official beer sponsor of the Verizon IndyCar Series perfectly rounds out our activation and consumer engagement with the sport,” said Adam Dettman, director of sports and entertainment marketing at MillerCoors. “Whether it’s through the league sponsorship, track and race alliances, or our long-standing partnership with Penske Racing, we’ll use our portfolio of brands to connect with race fans and add to the excitement surrounding the sport.”<\/p>\n

The 2016 Verizon IndyCar Series season continues with the Toyota Grand Prix of Long Beach on April 17 and includes the highly anticipated 100th Running of the Indianapolis 500 on May 29. For information on the series, its 16-race schedule and the 100th Running of the Indy 500, visit www.indycar.com<\/a>.<\/p>\n

About MillerCoors: <\/em><\/strong>
\nThrough its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage.\u00a0Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet.\u00a0Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.\u00a0MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas.\u00a0MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at\u00a0MillerCoors.com<\/a>, at facebook.com\/MillerCoors<\/a> or on Twitter through @MillerCoors<\/a>.<\/p>\n

About the Verizon IndyCar Series:<\/em><\/strong>
\nThe Verizon IndyCar Series is the premier open-wheel series in North America, competing on a challenging and diverse combination of superspeedways, short ovals, permanent road courses and temporary street circuits. The Verizon IndyCar Series conducts races in the United States and Canada – all available in high-definition television worldwide through comprehensive, long-term agreements with ABC, NBCSN, ESPN International, Rogers Sportsnet in Canada and Canal+ in France. The Verizon IndyCar Series continues to be the fastest, most diverse and most competitive racing series that features an international cast of star drivers and venues. For more information about the Verizon IndyCar Series, visit www.indycar.com<\/a>, on Twitter at@IndyCar<\/a> or at facebook.com\/indycar<\/a>.<\/p>\n

Courtesy of the Verizon IndyCar Series<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

INDIANAPOLIS –\u00a0A longtime partner and sponsor in Indy car racing, MillerCoors has reached a multiyear partnership agreement with INDYCAR that will see the second-largest brewer in the United States become the official beer and cider of INDYCAR and activate its status in many Verizon IndyCar Series race markets. “We’re delighted to welcome MillerCoors back to<\/p>\n","protected":false},"author":1,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[22,7,83],"class_list":["post-2143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-indycar","tag-indycar","tag-motorsports","tag-verizon-indycar-series"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hzTZ-yz","jetpack_likes_enabled":false,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/racedaysa.com\/wp-content\/uploads\/2016\/04\/INDYCAR_FOR_LIGHT_BG.png?fit=2869%2C2000","_links":{"self":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/2143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/comments?post=2143"}],"version-history":[{"count":5,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/2143\/revisions"}],"predecessor-version":[{"id":2149,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/2143\/revisions\/2149"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media?parent=2143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/categories?post=2143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/tags?post=2143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}