{"id":1426,"date":"2016-03-31T07:45:32","date_gmt":"2016-03-31T12:45:32","guid":{"rendered":"http:\/\/racedaysa.com\/?p=1426"},"modified":"2016-03-31T10:51:44","modified_gmt":"2016-03-31T15:51:44","slug":"texas-motor-speedway-introduces-new-no-limits-checkered-past-craft-beer","status":"publish","type":"post","link":"http:\/\/racedaysa.com\/index.php\/2016\/03\/31\/texas-motor-speedway-introduces-new-no-limits-checkered-past-craft-beer\/","title":{"rendered":"Texas Motor Speedway introduces new No Limits Checkered Past craft beer"},"content":{"rendered":"

FORT WORTH, Texas <\/strong>\u2013 Texas Motor Speedway will become the state\u2019s first professional sports industry entity and arguably the country\u2019s first sporting venue to own its own beer with the unveiling of the No Limits Checkered Past<\/em> craft beer during Wednesday\u2019s annual media day at Gilley\u2019s Dallas.<\/p>\n

\"The

The new Checkered Past beer unveiled during the Texas Motor Speedway Media Day at Gilley’s Dallas on March 30, 2016 in Dallas, Texas. (Photo by Sarah Crabill\/Getty Images for Texas Motor Speedway)<\/p><\/div>\n

The rapidly growing Audacity Brew House in nearby Denton created the No Limits Checkered Past<\/em> session craft beer that will be sold at all major events at the world-renowned motorsports facility in Fort Worth as well as through retailers in the Dallas\/Fort Worth Metroplex. No Limits Checkered Past <\/em>officially will debut during the April 7-9 Duck Commander 500 weekend at Texas Motor Speedway.<\/p>\n

The appropriately named No Limits Checkered Past<\/em> craft beer, centered around the speedway\u2019s \u201cNo Limits, Texas\u201d marketing campaign, is a versatile, light-bodied Texas steam beer that provides low bitterness and a character that revolves into a toasty, rustic finish that remains perfect for year-round consumption.<\/p>\n

Texas Motor Speedway President Eddie Gossage and Audacity Brew House co-owner Scott Lindsey unveiled the look and taste of No Limits Checkered Past<\/em> by \u201copening\u201d an oversized 55-gallon mock can of the newly created beer to celebrate the new product during the media day festivities. Guests of the event also had the opportunity to sample the craft beer as a sneak preview.<\/p>\n

\"Texas

Texas Motor Speedway President Eddie Gossage and Scott Lindsey, owner of Audacity Brew House in Denton, Texas unveil the new Checkered Past beer during the Texas Motor Speedway Media Day at Gilley’s Dallas on March 30, 2016 in Dallas, Texas. (Photo by Sarah Crabill\/Getty Images for Texas Motor Speedway)<\/p><\/div>\n

\u201cIt\u2019s a beer that we can all enjoy,\u201d Lindsey said. \u201cEveryone from the most experienced craft beer drinker to first-time tasters will appreciate the flavor. Once fans have tasted it, I know they will be coming back for more.\u201d<\/p>\n

The beer is carefully crafted with pale barley and lager yeast to provide a light, malt character that is aged for three weeks and cold filtered before being transferred into the signature No Limits Checkered Past<\/em> can. The 12-ounce can features a diamond-plated look with the iconic No Limits, Texas skull logo adorned at the top with the No Limits Checkered Past<\/em> logo across a race tire and pistons.<\/p>\n

\u201cWe could have named any number of brands \u2018The official beer of Texas Motor Speedway,\u2019 but we decided to produce our own with the folks at Audacity Brew House,\u201d Gossage said. \u201cWe have a certain reputation here in \u2018No Limits, Texas,\u2019 and felt we could best develop a craft beer to represent us. We didn\u2019t license some beer brand, we created it. The fans will love it, too.\u201d<\/p>\n

\"Texas

Texas Motor Speedway President Eddie Gossage and Scott Lindsey, owner of Audacity Brew House in Denton, Texas unveil the new Checkered Past beer during the Texas Motor Speedway Media Day at Gilley’s Dallas on March 30, 2016 in Dallas, Texas. (Photo by Sarah Crabill\/Getty Images for Texas Motor Speedway)<\/p><\/div>\n

Beginning with the upcoming Duck Commander 500, No Limits Checkered Past<\/em> will be sold throughout Texas Motor Speedway. Following the race weekend, No Limits Checkered Past<\/em> will be available at various local retailers.<\/p>\n

No Limits Checkered Past<\/em> will become the 12th beer on Audacity Brew House\u2019s lineup of popular craft beers. Audacity Brew House, which began operation nearly a year and a half ago, has exploded onto the popular craft beer scene after becoming Denton\u2019s first brewery when it opened in 2014.<\/p>\n

The company, which brews its popular beers out of a 5,000-square foot warehouse with adjacent taproom, will expand their brand to also include an 8,000-square foot venue later this year called Audacity Brew House at Travelstead. The new facility, located near the historic downtown Denton Square, will include a restaurant and outdoor entertainment area. The increased space will allow brew master and co-owner Doug Smith to brew up to 10,000 barrels annually.<\/p>\n

For more information on Audacity Brew House, visit www.audacitybrewhouse.com<\/a>.<\/p>\n

Information provided courtesy of Texas Motor Speedway Media Relations<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

FORT WORTH, Texas \u2013 Texas Motor Speedway will become the state\u2019s first professional sports industry entity and arguably the country\u2019s first sporting venue to own its own beer with the unveiling of the No Limits Checkered Past craft beer during Wednesday\u2019s annual media day at Gilley\u2019s Dallas. The rapidly growing Audacity Brew House in nearby […]<\/p>\n","protected":false},"author":1,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13],"tags":[141,140,139,21],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texas-motor-speedway","tag-audacity-brew-house","tag-craft-beer","tag-no-limits-checkered-past","tag-texas-motor-speedway"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/racedaysa.com\/wp-content\/uploads\/2016\/03\/618569937SC124_Texas_Motor_.jpg?fit=3000%2C2000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hzTZ-n0","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":4,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":1436,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/posts\/1426\/revisions\/1436"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/racedaysa.com\/index.php\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}