Wurth Group, Liqui Moly partner with TMS as NASCAR weekend title sponsors
FORT WORTH – The Würth Group, a global leader in assembly and fastening materials, has entered into a multi-year partnership with Texas Motor Speedway as title sponsor of the WÜRTH 400 presented by LIQUI MOLY NASCAR Cup Series race set for Sunday, May 4, 2025.
The WÜRTH 400 presented by LIQUI MOLY NASCAR tripleheader weekend also will include the May 2 NASCAR Craftsman Truck Series SpeedyCash.com 250, May 3 NASCAR Xfinity Series Andy’s Frozen Custard 300 as well as the May 1-3 Kubota High Limit Racing Winged Sprint Car series on the half-mile Texas Motor Speedway Dirt Track.
Würth began a motorsports partnership with Team Penske in 2012. In the early years of that deal, Würth sponsored INDYCAR driver Sam Hornish Jr. and NASCAR Cup Series regular Brad Keselowski. Würth currently is represented on-track by Ryan Blaney, driver of the No. 12 Ford Mustang and 2023 NASCAR Cup Series champion and Joey Logano, driver of the No. 22 Ford Mustang and three-time/reigning Cup champion.
“As a proud partner of both Team Penske and Speedway Motorsports, we are pleased to extend our partnership further in motorsports with Texas Motor Speedway for the upcoming May NASCAR Cup Series race,” said Thomas O’Neill, executive vice-president of the Würth Group. “We look forward to bringing an exciting event to the fans and a memorable experience to our business partners. We’ve always had an excellent experience at Texas Motor Speedway and look forward to celebrating in Victory Lane with this year’s Würth 400 winner.”
As noted, the Würth Group is a global market leader in the development, production and sale of assembly and fastening materials renowned for quality and reliability. Würth combines German engineering with innovative and sustainable manufacturing processes.
Founded and headquartered in Künzelsau, Germany, the company provides an extensive range of screws, anchors, tools, chemical-technical products and personal protective equipment. Würth operates over 400 companies and 2,700 branches in 84 countries, serving more than 4-million customers in trade, construction and industrial sectors worldwide. Check out www.wurthracing.com to learn more about the company’s partnerships.
“The WÜRTH 400 presented by LIQUI MOLY promises to deliver high-octane action and entertainment, serving as a showcase for the company’s innovative spirit,” TMS Executive Vice President/General Manager Mark Faber said. “The race will cap off an incredible week of racing and entertainment with a fiesta flair on two different tracks as well as non-stop action in the Fan Zone, multiple campground areas and throughout the entire Texas Motor Speedway facility.”
A passionate supporter of motorsports, LIQUI MOLY has built a legacy of partnerships across the world’s most competitive racing series. Having been involved with Formula 1 since 2019, the German lubricant specialist established a strong global presence in motorsports by supporting top teams in Moto2, Moto3, the iconic Deutsche Tourenwagen Masters (DTM) as well as the IMSA WeatherTech SportsCar series in the United States.
LIQUI MOLY’s high-performance motor oils, additives and car-care products are relied upon on and off the racetrack. Expansion into the high-profile NASCAR Cup Series is the next milestone in LIQUI MOLY’s growing motorsports portfolio and increases brand exposure to a new audience of domestic motorsports enthusiasts.
“We are thrilled to join forces with Texas Motor Speedway for the WÜRTH 400, marking LIQUI MOLY’s exciting expansion into the NASCAR Cup Series,” said Eva Brendle Tran, marketing director at LIQUI MOLY USA. “Motorsports is deeply rooted in our brand, and this partnership allows us to connect with passionate fans while showcasing our commitment to performance and innovation. Engaging with the NASCAR community strengthens our U.S. market presence and promotes our quality products which meet the high standards of American motorsports enthusiasts.”
The decision to partner with Texas Motor Speedway comes after Würth’s successful sponsorship of the NASCAR Cup Series race at Dover Motor Speedway for the past two seasons (2023-2024). This new collaboration allows Würth to expand its motorsports presence into the heart of the Dallas-Fort Worth Metroplex, reinforcing its commitment to reaching diverse audiences across the country.
Autotrader, TMS’ NASCAR Cup Series entitlement partner for the past five years (2020-2024), will remain in the Speedway Motorsports family as entitlement partner of the July 20 Autotrader 400 at Dover Motor Speedway.
Chase Elliott scored a double-overtime victory in the headline Autotrader EchoPark Automotive 400 Cup race at TMS on April 15, 2024 to earn his first victory in 42 starts dating to the 2022 season. The 2020 Cup champion and driver of the No. 9 Hendrick Motorsports Chevrolet prevailed in three late-race restarts _ including two in overtime _ to claim his first Cup win in Cowtown and first trophy since a Playoff victory at Talladega Superspeedway in October 2022.
Roush Fenway Keselowski co-owner/driver Brad Keselowski, the 2012 Cup champion, was runnerup in the No. 6 Ford Mustang, 0.558-seconds behind Elliott. William Byron, Elliott’s Hendrick teammate, completed the podium in the No. 24 Chevrolet.
The Xfinity race saw JR Motorsports driver Sam Mayer execute a last-lap pass on veteran Ryan Sieg to claim his victory in the Andy‘s Frozen Custard 300. Officially, the margin of victory was 0.002-seconds as Mayer‘s No. 1 JR Motorsports Chevrolet and Sieg‘s No. 39 RSS Racing Ford crossed the finish line door-to-door, bumper-to-bumper. The cars were so close officials needed a brief extra look to formally declare Mayer the winner. The win was Mayer‘s first of the year and fifth of his career.
The weekend began Friday night with Kyle Busch claiming a record-tying sixth NASCAR Craftsman Truck Series victory, as “Rowdy” defeated Corey Heim by 0.112-seconds in the SpeedyCash.com 250. A two-time Cup champ, Busch‘s sixth win in a Texas Motor Speedway truck race tied him with Todd Bodine for most in the series dating to the track’s opening season in 1997.
In fact, Busch has won the last four Truck Series races he has entered at “The Great American Speedway.” The victory also was Busch‘s 20th overall at TMS _ an unprecedented tally that includes four Cup victories and 10 Xfinity race wins. Busch led a race-high 112 of 167 laps in the No. 7 Spire Motorsports Chevrolet Silverado, and won both stages.
Event tickets and camping for the 2025 WÜRTH 400 presented by LIQUI MOLY NASCAR tripleheader weekend now are on sale. Fans can save up to 33 percent versus purchasing individual tickets, take advantage of interest-free monthly payments, get the best seat selection and more right now. Click HERE for more information and to buy tickets.
Anchored by NASCAR’s tripleheader weekend May 2-4, TMS’ 2025 calendar lists 22 events showcasing a variety of motorsports and non-sporting activities encompassing 44 days.
The calendar includes Foodieland (March 7-9), Xtreme Xperience (March 13-16), We Are Mopar (March 22), Bubble Run (April 20), Pate Swap Meet (April 24-26), Goodguys LMC Truck Spring Lone Star Nationals (April 25-26), WÜRTH 400 presented by LIQUI MOLY NASCAR tripleheader weekend (May 2-4), C10 Nationals (May 9-10), Holley LS Fest Texas (May 16-17), Bandas y Trocas (May 24), Goodguys Summit Racing Lone Star Nationals (Sept. 26-28), October Truck Madness (Oct. 11), FuelFest (Oct. 25) and Xtreme Xperience (Dec. 11-14).
Additionally, the facility’s two dirt tracks _ the half-mile Texas Motor Speedway Dirt Track and the one-fifth-mile Lil’ Texas _ will play host to six events over 13 days, beginning Feb. 21-22 with POWRi presents 410 Outlaw Springs and 305 Sprints.
Fans can follow Texas Motor Speedway’s varied schedule via Facebook, X, and Instagram. Keep up with all the latest news and information on the Speedway website and TMS mobile app.